Work

Overview

So, I am a product and creative professional. I have spent most of my career in New York City, San Francisco, and Colorado working with startups and growing brands on their marketing, data, and growth strategy.

I have been employee #1 at startups, and been at big ole companies with lots of funding taking on the world, and all other stages of growth. Over the years I've jumped in and helped teams in fractional engagements. I just like to build things.
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I thrive when there are big, complicated problems, and when finding the right mix of being data-driven and creative is hard. That’s where I identify the problems, then think out-of-the-box to try to make some magic happen.


Breakdown

To get more tangible on my background, or to best understand how we could work together on a future project, I prefer to operate in these areas:
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Growth Marketing and Modeling
Think segmentation and targeting, growth systems and framework, the classic "go-to-market", how to think long term about demand that goes beyond stale ad tactics, etc.
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Brand and Creative Campaigns
Think creative vision, design and wireframes, ideation and brainstorming, how to build a community, etc.
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Startup Process and Economics
Think overall startup strategy, scaling, fundraising, intros, how to talk like a real person about your product, etc.
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Photo, Video, and Written Content
Think photography, video and interview series, audio/podcast, product images, written longform, content strategy, etc.

...and Basketball
‍Think everything under the sun for the sport. Freelance writing, photography, story generation, interviews, etc.